Boots signs ‘clean room’ data partnership with InfoSum
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has deals with Omnicom, Experian, REaD Group…
data-driven marketing
Remote working fuels digital transformation and growth
While Covid cuts hit some UK firms‘ digital transformation programmes many more have used the disruption brought about by enforced…
Why you should be using local and location specific SEO
Have you ever used Google to search for a business’s opening times or to find ‘x y z near me’?…
Adtech framework is sunk; now firms must delete data
The Belgian data protection authority has finally delivered its damning verdict on IAB Europe’s adtech system – used by Google…
Five-star CX calls for trust, sustainability and inclusivity
Soaring expectations around trust, sustainability and inclusivity are driving a new era of customer experience, with consumers judging brands on…
M&C Saatchi launches digital innovation consultancy
M&C Saatchi is launching a digital business innovation consultancy as part of its drive to invest in data, digital and…
Scotts adds 20 million inserts to Mail Train Media plan
Mail Train Media, the direct advertising arm of multi-channel retail group Scotts & Co, is stepping up its efforts to…
Mission launches Krow X shop to meet client demand
Mission Group is continuing to overhaul its agency network by launching a creative customer experience agency, dubbed Krow X, in…
Firms eye tech boost as budgets rise from Covid gloom
UK firms which have been forced to tighten their belts over the past two years due to the pandemic are…
Experian targets surge in buy now pay later market
Experian is jumping aboard the buy now pay later (BNPL) market – dominated by Klarna and Clearpay – with the…