Mind the gap: Marketers expose the great data divide
Data might be the lifeblood of marketing but it is facing major trust issues across the board, with more than…
data-driven marketing
Wunderman Thompson lures Rapp client chief Nyman
Wunderman Thompson is continuing to strengthen its senior leadership team by recruiting a new global partner to lead its UK…
CDOs, zero-party data and data science drive recovery
Insights-driven firms will emerge leaner, fitter and stronger from the Covid pandemic and far more likely to outperform their competitors…
Whistl piles on Relish for fresh FMCG sampling drive
Whistl, the mail and parcels to e-fulfilment business, has agreed a deal with Kin + Carta to acquire its FMCG…
Privacy groups claim victory over looming adtech ruling
Online ad industry body IAB Europe has tried to play down an imminent ruling that its adtech system – used…
Scotts & Co unveils fine jewellery brand Aston & Rose
Multichannel retail group Scotts & Co is expanding into the luxury market with the launch of a fine jewellery and…
Marketers fear 25% revenue loss from cookie demise
Google may have delayed the withdrawal of third-party cookies until 2023 but the move is still set to have a…
Zenith triumphs again with Lloyds Banking Group win
Zenith has made it two wins in a week, just hours after landing the combined ZPG business, it has scooped…
Majestic heads to Tunbridge Wells for Cheeky agency
Majestic Wine has shunned the bright lights of London to appoint its new creative agency, hiring Cheeky Communications, based in…
Loving the alien? John Lewis tries extra-terrestrial Xmas
Those who despise Christmas in November might not be best pleased but John Lewis has launched its 2021 ad campaign nearly…