Uncommon CX division lands BA loyalty account prize
Uncommon Creative Studio has plucked the British Airways advertising and CRM account from WPP in a major coup for its…
data-driven marketing
Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
Pandemic boosts martech sector threefold to $344.8bn
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
Saga champions ‘discerning, sharp and savvy’ over-50s
Saga, the UK’s specialist in products and services for people over 50, is aiming to change the way people think…
Soul signs deal to join Mission Group agency network
Customer engagement agency Soul has secured a deal to become part of the Mission Group, the business which owns 15…
Scale-up investments stifled by lack of marketing skills
The UK skills crisis might have hit forecourts, care homes, supermarket shelves and even McDonald’s milkshakes but it seems marketing…
Advertising Association picks Tesco chief as president
The Advertising Association has appointed Tesco chief customer officer and executive sponsor for diversity and inclusion Alessandra Bellini as its…
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…