Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
data-driven marketing
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Gyro and DWA brands ‘retired’ in Merkle B2B revamp
Dentsu-owned data-driven marketing agency Merkle is consolidating its B2B division by merging Gyro and Merkle DWA, ditching both brands and renaming them…
Ad recovery continues but there will be bumps ahead
Fears that the Omicron variant of Covid-19 would scupper the UK marketing recovery have – by and large – proved…
Dixon turns to Dodds for marketing services offensive
Serial entrepreneur Nick Dixon has drafted in “serial winner” and former Proximity Worldwide global chief executive Mike Dodds to boost…
Wunderman Thompson reveals 100 forecasts for 2022
When it comes to industry predictions for the year ahead, most marketing experts might stretch to half-a-dozen at a pinch…
Most fear rivals are way ahead on data and analytics
UK bosses may claim data and analytics are vital to business growth yet most still do not have the processes, strategy or…
Baby-faced boozers beware, facial age tech is after you
Five of the UK’s biggest supermarket chains – Tesco, Co-op, Asda, Aldi and Morrisons – have joined a trial of…
Skint under-35s shun loyalty clubs but still crave deals
The younger the consumer is the less likely they are to sign up to a loyalty scheme, despite the fact…
UK firms facing talent crisis as millions plan to quit job
Marketing businesses are being warned to brace themselves for an exodus of talent in the first six months of 2022,…