Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
data-driven marketing
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
New horizon for metaverse: Facebook plots rebranding
Facebook is understood to be planning to relaunch under a new umbrella brand within days, which would not only house…
NHS Blood & Transplant blitz to tackle donor shortfall
NHS Blood & Transplant is launching its first blood donor recruitment campaign since the outbreak of Covid-19 as part of…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…
All forms of discrimination rife in marketing industry
Age, gender and racial discrimination are still alive and kicking marketing professionals where it hurts, and, despite the best efforts…
Five steps to case study brilliance to open new biz tap
Your clients think your work’s hot. That’s brilliant. Then let’s warm up some new business by using your expended graft……
Deaf, dumb and blind brands pooh-pooh CX feedback
Outstanding customer experience (CX) might well be one of the key drivers of purchasing decisions and long-term brand loyalty but…
Chris Ward steps down from Klive for a new venture
Klive co-founder and chief executive Chris Ward is stepping down after nearly four years at the business, which was launched…