CX ‘key to unlocking $605bn social commerce market’
Social commerce might be on the crest of a wave, with one forecast predicting the market will be worth $605bn…
data-driven marketing
BT takes on agencies with digital ad platform for SMEs
BT is launching a digital advertising platform designed to make it easier for small businesses to run their own digital…
Online retailers turn to AI to fight Amazon dominance
Amazon’s vice-like grip on the ecommerce market and global logistics are pushing online retailers to embrace artificial intelligence tools in…
KFC owner Yum! launches data skills academy in the UK
KFC, Pizza Hut and Taco Bell owner Yum! Brands is launching an in-house data academy in the UK as part…
COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
COP26: Five brands feature in first ‘green’ TV ad break
Sky Media is aiming to ensure that COP26 is not just political hot air by running a series of 170″…
Apple opt-in tracker blows $10bn hole in rivals’ pockets
Facebook, Twitter, YouTube and Snapchat are estimated to have lost lost nearly $10bn (£7.3bn) in advertising revenue since the release…
Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…
Data issues ‘stifling efforts to improve personalisation’
Personalisation might be viewed as the holy grail of marketing – perfectly fitting the right time, right place, right audience…
Too many chiefs? Nah, C-suite roles take off in Covid
Some might bemoan the fact that there are always too many chiefs and not enough workers but chief marketing officers, chief…