CMOs seek tech that creates new sensorial experiences
Marketing chiefs from around the world believe that Covid-19 has irrevocably blurred the boundaries of content, commerce and culture, with…
data-driven marketing
Android devices ‘sharing sensitive data, with no opt-out’
Android mobile phones are secretly collecting and sharing highly sensitive consumer data – including health, religious, dating and even web…
Brave promotes former intern Caroline Paris to ECD
Creative agency Brave, which can trace its roots back to the Billington Cartmell Group, has promoted one-time intern Caroline Paris…
Data reforms could lead to Govt meddling, ICO warns
Government plans to give the Secretary of State the power to approve or reject Information Commissioner’s Office codes of practice…
UM nets extra portion of Just Eat global media business
IPG agency network UM has grabbed another slice of Just Eat Takeaway.com’s global media planning and buying business, following a…
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
Four in ten have ditched adland for a change of career
The advertising industry has been hit by an exodus of staff, with more than two-fifths (42%) of workers quitting the…
Currys unveils first UK loyalty club in brand relaunch
Currys has launched its first ever UK loyalty scheme, offering customers access to discounts and benefits, in a move that…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Creative production studio Brave Spark joins MSQ fold
Marketing group MSQ has made its third acquisition of the past 12 months by swooping for award-winning creative production studio…