Firms rocked by barrage of ‘weaponised’ data requests
Fears that GDPR would trigger a mass bombardment of data subject access requests (DSARs) appear to have been realised, with…
data-driven marketing
Marketing young guns ‘want to challenge status quo’
Marketers overwhelmingly view themselves as “creatives” but there is a sharp contrast in how both professionals and students perceive their…
Ex-N Brown chief builds Studio Retail data operation
Studio Retail Group, the online and catalogue shopping company which sells clothing, greeting cards, gifts, and home and garden items,…
Wunderman brings ‘new CX frontier’ metaverse to life
Wunderman Thompson is aiming to show clients just what all the fuss is about with the “metaverse” – now being…
Get to grips with data hygiene if you want to clean up
The Government’s recent data protection consultation is designed to ensure the principles outlined in GDPR are clearer. As the report…
Tesco targets entire loyalty base with Clubcard Pay+
Tesco is to target its 20 million Clubcard members with the launch of a new prepaid debit card, which the…
ICO locks horns with Meta over VR abuse of kids’ code
Just one week in to his role and new Information Commissioner John Edwards could be heading for his first showdown…
Home-movers set to rebuild the economy during 2022
“Everything’s going to be alright,” wrote the IPA’s director general in early December. Marketing budgets are up, having received the…
Never mind Plan B, brands need a plan C for Covid
How different does January 2022 look to January 2021? Swap Omicron with Delta and there are undeniable commonalities – albeit…
AI technology now ‘better at copywriting than humans’
Businesses are entering a new era for copywriting, where humans are no longer needed to write about mundane content, according…