Marketers fear being fingered by ‘greenwashing’ rap
Marketers are increasingly getting the heebie-jeebies over working on sustainability campaigns due to fears that their company or clients will be accused…
data-driven marketing
Former Kantar Euro chief joins MSQ’s expansion drive
Agency group MSQ is continuing its seemingly relentless pursuit of growth by recruiting former Kantar European CEO of consulting Bart…
Ingenuity secures three top hires and procurement deal
New business consultancy Ingenuity has unveiled a raft of strategic appointments and a partnership with marketing procurement consultancy Don’t Forget…
Irish ‘helped Facebook create GDPR consent loophole’
The Irish Data Protection Commission has been accused of aiding and abetting Facebook to develop a “GDPR bypass”, allowing the…
Govt warned over plans to scrap human review of AI
Government plans to scrap human review of automated decisions made by AI – including recruitment and loan eligibility – could…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
Skills shortage could bring online shopping to its knees
UK consumers may already battling with fuel shortages, sky-high gas prices, an HGV driver crisis and empty shelves but online shopping…
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…