Data science bears fruit as Bloom & Wild goes Dutch
Online UK flower delivery business Bloom & Wild has hailed the strength of its tech and data science platform following…
data-driven marketing
Lack of democracy puts the kibosh on data strategies
Only just over one in ten (13%) big businesses are delivering on their data strategy, with most laggards citing ongoing…
German privacy firm buys MyLife Digital from Inc & Co
Inc & Co, the Manchester-based group which has been on a major acquisition spree since launching in 2019, has already…
TikTok faces High Court showdown over kids policy
TikTok’s claims that privacy and security are its top priorities are to be tested in the High Court with the…
‘Dream win’ for Rapp as agency feasts on KFC account
KFC has handed its CRM and customer loyalty account for the UK and Ireland to Rapp, succeeding Iris, which has…
TMW and Specialist Works join Freesat ‘agency family’
Freesat, the free satellite TV service, has appointed TMW Unlimited to run its creative account and The Specialist Works as…
We’ll drink to that: App downloads soar after lockdown
The Government might still be struggling to convince the British public of the merits of downloading the NHS Covid contact…
Dear [name in here]: Tech go-slow ‘hits personalisation’
Gartner’s 2019 prediction that personalised marketing would be dead as a Dodo within five years might have been greeted with…
PwC targets data-driven business with first CDO in UK
PwC UK has appointed its first chief data officer to develop the consultancy giant’s vision and strategy for the use…
TalkTalk extends marketing brief with Go Inspire Group
TalkTalk has strengthened its relationship with Go Inspire Group by extending and broadening its contract with the marketing communications company…