Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…
data-driven marketing
DMA calls on Scots politicians to back data manifesto
DMA Scotland is calling on candidates in next month’s Scottish Parliament elections to demonstrate their support for the industry body’s…
Jaywing beats off all to pick up outdoor retailer Rohan
Outdoor clothing and footwear specialist Rohan has appointed Jaywing to deliver a brand and creative strategy centred on growth. Following…
TikTok rocked by fresh claims of 18 violations of GDPR
Marketers’ love affair with TikTok might be growing stronger by the day but so too are concerns over the social…
Go Inspire looks to Harman to drive expansion strategy
Former Royal Mail Group managing director of media Jonathan Harman has joined Go Inspire in a key non-executive role as…
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Consumers say they would exchange data to stop ads
Consumers are so fed up with intrusive online ads following them round the Internet that nine in ten (91%) would willingly…
Why demand for B2B agencies is at an all-time high
One of the major industry themes you’ll no doubt have seen across the past year has been network groups posting…
REaD Group signs InfoSum deal to boost data matching
Data and insight company REaD Group has signed a partnership with identity infrastructure provider InfoSum to make REaD’s UK-wide permissioned…
New digital regulator vows be ‘tough’ on US tech giants
The UK has officially launched the Digital Markets Unit, which ministers boast will be a “tough new regulator” to clamp…