‘Loadsamoney’ Brits plan to spend, spend, spend savings
Retailers are being urged to get in shape for consumers to splash the cash, with new figures claiming that Brits…
data-driven marketing
Call to relax laws on data sharing to boost the economy
The Government’s plan to put data at the heart of its economic growth strategy has been boosted by a new…
Waitrose appoints Emma Isaac to top marketing role
Waitrose has appointed former NatWest, Barclays and British Airways marketing chief Emma Isaac as its new head of brand marketing…
Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
Industry sees a chink of light at the end of Covid tunnel
Just over a year since the UK was plunged into its first Covid-19 lockdown, the data-driven marketing industry is finally…
Jingle all the way: ‘Sonic IDs’ in tune with under 35s
To many they are simply annoying jingles that stay in your head all day long; to others they are “sonic…
New MoD film aims to keep civilians safe on Army land
The Ministry of Defence is launching a public safety film to to urge Brits to stay safe when accessing military…
Revealed: Factors which get Brits to open your emails
Brand recall is more important for email marketing open rates than the subject line’s content but only just, with both…
Data, digital, and tech chiefs see salaries soar by 55%
Data, digital, and technology leaders are reaping the benefits of the pandemic-fuelled stampede to build specialist teams, securing a 55%…
Nudge marketing can get the nation back on its feet
Boris Johnson has recently outlined another potential incentive scheme, this time in an attempt to try to combat rising cases…