Homebase eyes ecommerce boost with online makeover
Homebase has unveiled the first fruits of its digital transformation with a revamped online presence, designed to boost online customer…
data-driven marketing
Covid makes creatives wake up to joys of freelancing
Freelance life may be precarious but it is now more prominent than ever for the creative industry, with the Covid…
UK marketers ‘must do more to promote data exchange’
Marketers still have plenty of work to do to convince UK consumers about the benefits of the online data exchange,…
Adland’s pale, male and stale brigade survive Covid cuts
The Covid-19 pandemic’s devastating effect on the UK agency market has been laid bare in the 2020 IPA Agency Census,…
OU students the stars of Stories of Ambition campaign
The Open University is bigging up its flexible, high-quality, distance learning credentials with a new marketing strategy showcasing the real…
DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…
888 hits the jackpot with data-driven marketing blitz
Online betting giant 888 Holdings has hailed data-driven marketing as a significant factor in its “landmark year” which saw it…
CX demands emotion and Darwinist functional efficiency
Brands striving to create standout customer experiences must get back to basics by embracing both efficiency and emotion to make…
Kite Factory scoops low-cal US booze brand White Claw
White Claw, a low-calorie alcoholic seltzer water which has become a top-selling brand in the US market, has appointed independent…
MSQ buys independent MBA and merges it with Stack
Marketing group MSQ is continuing to beef up its operations with the acquisition of independent agency MBA, which it has…