data-driven marketing Archives - Page 419 of 485

News March 25, 2021 1:07 pm

The multi-billion pound business-to-business market looks set to buck the Covid cutbacks with two-thirds (65%) of marketers planning to increase…

Views March 25, 2021 11:06 am

Lockdown’s been hard for people working and studying at home. I don’t need to tell you that. Access to physical…

News March 25, 2021 10:45 am

Retailers must get ready for a huge surge in spending over the coming weeks, as Monday’s planned lifting of the…

News March 25, 2021 10:03 am

WPP has hatched a plan to invest more than $200m (£146m) to build a new data operation housed within media…

News March 24, 2021 11:57 am

David Murray, the former Software Bureau, Occam, and Wood for Trees sales director, is taking to the high seas to…

News March 24, 2021 10:46 am

Google has admitted that its new adtech system that replaces third-party cookies will not be tested in Europe due to…

News March 23, 2021 12:13 pm

As the UK commemorates the one-year anniversary of the first lockdown, it seems that marketers have been sharing the pain…

News March 23, 2021 10:25 am

Retail group Kingfisher, which owns B&Q and Screwfix, is reaping the benefits of both a lockdown DIY boom and its…

News March 22, 2021 4:19 pm

The Covid pandemic might have struck the ad industry like a thunderbolt but it saw the Government becoming the biggest…

News March 22, 2021 12:45 pm

The UK is still hurtling towards a “catastrophic” digital skills gap, with teenagers abandoning IT subjects at GCSE in their…