Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
data-driven marketing
Coke appoints first global digital chief for ‘pivotal’ role
Coca‑Cola is aiming to unify digital, data and operations across the business with the appointment of its first global chief…
Two firms whacked for illegal marketing bombardment
The war on nuisance calls and texts continues to keep the Information Commissioner’s Office busy with the regulator releasing details…
Premier League consultant slips into Schuh CMO job
Schuh has appointed a new chief marketing officer to succeed Stephanie Legg, who left the company in June 2025 to…
Dinosaur wins task to cook up new Breville ad strategy
Kitchen appliance brand Breville is overhauling its advertising and marketing strategy on the back of the appointment of a new…
Cheil UK hires ex-MSQ chief Nimmo to head new unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new…
Influencer spend set to soar despite brands ‘flying blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they…
Patak answers riddle of how to cook a curry house dish
Anyone in any doubt about how you can replicate classic curry house dishes at home need look no further than…
BBD Perfect Storm secures majority stake in St Luke’s
Independent agency BBD Perfect Storm has made a majority equity investment in creative shop St Luke’s, in a move designed…
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…