UK insight industry ‘generates £18.74bn in added value’
The research and data insight industry is hailing its contribution to the success of the marketing and advertising sector as…
data-driven marketing
Outra targets agency sector with first dedicated team
Data analytics consultancy Outra is launching its first dedicated agency team, enabling advertisers to leverage household-level, privacy-first data to deliver…
Premier Foods hires new customer chief to drive growth
Food giant Premier Foods – the company behind Mr Kipling, Ambrosia, Bisto and Angel Delight, among others – has appointed…
Richmond sausages cooks up masterbrand campaign
Pilgrim’s Europe is launching a new materbrand campaign for Richmond sausages, designed to celebrate the everyday moments that make the…
John Lewis eyes AI shopping and TikTok in tech boost
John Lewis is making a major investment in AI-powered shopping, with the aim of being one of the first UK…
Gartner warns CMOs against using agency AI platforms
Marketers are being urged to look before they leap into adopting agencies’ proprietary AI platforms, amid claims that half of…
Al-Qassab to depart M&C Saatchi ‘by mutual consent’
M&C Saatchi chief executive Zaid Al-Qassab is to step down from his position and leave the board on March 31,…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
IWD 2026 Give to Gain: ‘When women thrive, we all rise’
International Women’s Day is looming large again this weekend with the theme of ‘Give to Gain’ but the issues women…
Industry pays tribute to ‘irrefutable giant’ Annette King
Friends, colleagues and leading industry figures have paid tribute to Dame Annette King DBE, the former Accenture Song, Publicis and…