Ford appoints Unlimited Group in major in-house drive
Ford Motor Company has appointed Unlimited Group as the car giant’s first dealer marketing agency to provide strategy and support…
data-driven marketing
Syngenta appoints Gyro Manchester for global brief
Global agricultural company Syngenta has appointed Gyro UK to support the launch of its “next-generation” fungicide molecule in key countries….
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Has the traditional marketing model had its day?
Transparency, greater control over creative, and a better return on investment, are just some of the reasons why brands are…
DMA chief issues rallying cry for industry to change
The data and marketing industry faces a stark choice: does it want to be seen as a sector which uses…
Marketers waking up to the benefits of GDPR, says DMA
Marketers are ditching the Triazolam and no longer having sleepless nights over the impact of GDPR, if the latest research…
Shop Direct drafts in top team for digital transformation
Shop Direct – the company behind Littlewoods and Very.co.uk – is ramping up its data-driven digital transformation with the appointment…
Merkle raids Adobe to boost agency commercial team
Data-driven performance marketing agency Merkle has bolstered its commercial operation by appointing Adobe director of strategic accounts Greg Womack to…
Merkle opens consultancy to advise on adtech solutions
Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…
McCann takes home DMA top prize for Xbox campaign
MRM McCann and m-united walked off with the top prize at last night’s DMA Awards, scooping both the grand prix…