Investment group seals $6.9bn Dun & Bradstreet deal
Dun & Bradstreet, the US data company which was founded in the 1841 as one the first credit checking agencies…
data-driven marketing
The7stars hands top role to Rose in expanded data unit
Independent media agency The7stars is beefing up its data, insight and analytics capabilities with an expanded 20-strong team, appointing head…
Hermes brings in Jaywing to deliver new proposition
Delivery specialist Hermes has appointed Jaywing as its lead agency in two-year contract to manage the brand’s entire marketing account,…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…
M&S boosts data strategy with predictive analysis deal
Just a week after revealing it is setting up an in-house data science academy, Marks & Spencer is further strengthening…
Consumers shun longer contracts despite cost savings
Post-GDPR research reveals that consumers are demanding greater flexibility and control over what they are signing up to, with nearly…
$40m funding deal to fuel GlobalWebIndex growth spurt
Market research and insights company GlobalWebIndex, which already counts Google, Spotify, WPP, IPG and Omnicom Group among its client base,…
CRM systems ‘can boost charity income by 1,000%’
Charities which have embraced CRM systems are likely to have an income that is ten times higher than those who…
Mike Cornwell exits Iris CRM start-up after 8 months
Mike Cornwell, who was appointed executive director of Iris’ CRM start-up just eight months ago, has already left the agency,…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…