Marketers waking up to the benefits of GDPR, says DMA
Marketers are ditching the Triazolam and no longer having sleepless nights over the impact of GDPR, if the latest research…
data-driven marketing
Shop Direct drafts in top team for digital transformation
Shop Direct – the company behind Littlewoods and Very.co.uk – is ramping up its data-driven digital transformation with the appointment…
Merkle raids Adobe to boost agency commercial team
Data-driven performance marketing agency Merkle has bolstered its commercial operation by appointing Adobe director of strategic accounts Greg Womack to…
Merkle opens consultancy to advise on adtech solutions
Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…
McCann takes home DMA top prize for Xbox campaign
MRM McCann and m-united walked off with the top prize at last night’s DMA Awards, scooping both the grand prix…
Epsilon recruits Rapp chief to spearhead Dell account
Data-driven marketing giant Epsilon has strengthened its senior management team by poaching Rapp new business director Nick Corkill to head…
Martech hails breakthrough in addressable TV ad data
Brands which run addressable TV ad campaigns have received a major boost with the launch of what is claimed to…
Metallica turns up volume on CRM with Salesforce deal
Further proof – if it were needed – that data is the new rock’n’roll has emerged after heavy metal band Metallica…
Wunderman buys majority stake in martech firm Emark
WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology…
Adobe signs $4.75bn deal for B2B specialist Marketo
Adobe is ratcheting up its quest for a major slice of data-driven marketing budgets with the acquisition of Marketo for…