FT ‘For The Why’ marks first global campaign by NCA
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s…
data-driven marketing
E.On consumer business hires influencer agency TSA
The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support…
IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
Vodafone ‘Nation’s Network’ blitz battered by watchdog
Vodafone could be forced to pull the plug on its tagline “The Nation’s Network” – or at the very least…
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Experian turns ‘Grimm’ fairy stories into happy endings
Experian is opening the new year with a new marketing strategy which takes a leaf out of the Brothers Grimm…
New mentoring scheme ‘The Dodds Legacy’ launches
Omnicom agencies Rapp and Ogilvy have joined forces with The Marketing Skills Trust to launch a new mentoring programme in…
Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Saatchi claims Aviva bonus in major advertising rethink
UK insurance giant Aviva is planning a major overhaul of its advertising and marketing activity with a changing of the…