South Western ‘shames’ rail fare dodgers with OOH ads
South Western Railway is aiming to tackle the long-standing issue of fare dodgers, which are estimated to cost the UK…
data-driven marketing
Forget the grapevine, science proves music boosts ads
Music might have been a mainstay in advertising for decades but a new scientific study claims to have finally revealed…
UK data chiefs ‘most trusting and least cautious’ over AI
Data leaders at Britain’s largest organisations are the most optimistic in the world about AI deployments, with much higher levels…
Stop Hate UK game exposes transphobic media coverage
National anti-hate crime charity Stop Hate UK is launching a shareable web-based mini-game which aims to expose the disturbing parallels…
‘Quiet Riot’ kicks off ‘The Power of You’ Which? ad blitz
Self-proclaimed consumer champion Which? is aiming to empower Brits to take control, challenge unfair practices and make confident choices with…
Verde Digital tailors online boost for Manchester label
Manchester-based fashion label The Couture Club, one of the UK’s most distinctive brands, known for fusing luxury and accessibility with…
Merkle data hit as Dentsu is rocked by ‘security incident’
Dentsu has become the first major advertising network to be struck by the latest wave of cyber attacks following what…
New Look online refit fuels launch of first loyalty club
New Look, the “value” fashion retailer, is rolling out its first ever loyalty club as it seeks to recalibrate its…
Brits to turn to books, beauty and DIY in Golden Quarter
UK shoppers are preparing to shake it up when it comes to festive spending, with the 2025 “Golden Quarter” set…
Creative Equals wades into Reform adland racism row
Creative Equals, the global marketing organisation that works with brands to improve their diversity, equity, and inclusion strategies, has called…