WPP chief nets top role on Govt creative industry forum
Believe everything you read and you might be forgiven for thinking WPP is a busted flush but it seems the…
data-driven marketing
Tesco signs AI deal with start-up to boost operations
Tesco has signed a three-year deal with French tech start-up Mistral AI, as part of a broader strategy to bolster…
TfL steers ad brief back into VCCP for a further 5 years
Transport for London has selected marketing and creative agency VCCP to manage its creative account, following a competitive tender process, which will…
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
TMW set to bag Royal Mail ad account after shoot-out
Royal Mail is reportedly set to appoint TMW to handle its creative account following a competitive pitch, beating off Iris and Dentsu…
Review of the Year: 13 hit 10 with two Xmas crackers
While 2025 has been the year of the agency merger, the obsession with AI and the ongoing economic headache, there…
MSQ bolsters new DX division with deal for US agency
Data-driven creative, technology and media company MSQ is further expanding its presence in North America with the acquisition of Atlanta-based…
Marketers learn to pivot as festive peak piles on stress
With Christmas looming large, it appears that a season once celebrated for easy wins and the most profitable time of…
Brands face big squeeze over fatty food ad clampdown
Most advertisers, broadcasters and online platforms might have already voluntarily started adhering to the Government’s new Less Healthy Food (LHF)…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…