Danny Dyer leads celebs in Paddy Power ‘casino chaos’
Paddy Power Games is ramping up the celebrity headcount in its latest campaign, “Come Out and Play”, designed to show…
data-driven marketing
Outdoor brand Dryrobe hires agency for digital splash
British outdoor clothing brand Dryrobe, which specialises in waterproof and thermal insulated robes for both professional athletes and sports enthusiasts,…
Nationwide Which? Award: Can Hugo survive the chop?
Nationwide might have insisted its recent decision to change agencies was to “take the brand to the next level” –…
Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
ICO calls for views on charity marketing ‘soft opt-in’
Charities are being urged to join a consultation on how they can use new data protection rules that allow greater…
Škoda gears up for Halloween with ‘Šcary Challenge’
Škoda is aiming to get into the spirit of Halloween by inviting the public to get creative and celebrate the…
Tu dresses up Outernet with immersive DOOH activation
Sainsbury’s clothing brand Tu has launched a new phase of its autumn/winter 2025 campaign, part of the wider ‘Works every…
Google woos SMEs with push for Workspace platform
Google is aiming to inspire small businesses and entrepreneurs to embrace its productivity and collaboration platform, Google Workspace, by showcasing…
AI won’t replace marketers, it’ll replace lazy marketing
Artificial intelligence isn’t coming for your job. But it is coming for your bad habits. For months, the headlines have…
Fresh boost as firms shift budgets to targeted marketing
Direct marketing continued its impressive performance in Q3 2025, according to the latest IPA Bellwether Report, with brand owners increasingly…