Marketers warned over ‘AI slop’ as GenAI content soars
Marketers are risking a major consumer backlash by ploughing more and more of their budgets into generative AI-powered creator content…
data-driven marketing
Cadbury turns up the volume for ‘All Heroes, No Zeros’
Cadbury is tapping into cultural “icons” from Queen to Santa’s reindeers and Robin Hood to Arsenal Women Football Club in…
Subscriptions are easy; getting them right takes effort
Subscription-based models have long since moved beyond digital entertainment. Once synonymous with streaming services, they now extend into household goods,…
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…
Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…
Wilkin appoints Incubeta to spread the word on Tiptree
Wilkin & Sons, the company behind quality conserves, marmalades, spreads and sauces brand Tiptree, has appointed Incubeta to its integrated…
‘One and only’ Chesney bigs up Waitrose premium range
Waitrose is marking the expansion of its No 1 premium range with a new ad campaign backed by a remixed…
Very Group hires Superdrug boss to head retail media
Very Media Group is strenthening its senior leadership team with the appointment of a new head of retail media as…
Publicis opens LePub in the UK as expansion continues
Publicis Groupe has launched its LePub agency into the UK market, with founding clients Heineken and Tinder, just months after…
Autotrader gets in gear to drive appeal with young Brits
Car marketplace Autotrader is aiming to become the go-to destination for motor buying and selling, whatever part of the journey…