Bensons for Beds cosies up with Wavemaker for media
British bedroom furniture retailer Bensons for Beds, which claims to be the UK’s largest retailer specialising in beds, mattresses and…
data-driven marketing
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Ikea bids farewell to Mother as agency shuns review
Ikea is set to take a fresh creative approach to its UK advertising and marketing following a decision by incumbent…
IPA agencies name the best media owner to work with
Blis has been named as the best media owner to work with, according to IPA agencies and digital specialists, who…
Online news sites with ‘local authority’ woo advertisers
Brand owners are being urged to wake up to the power of advertising in trusted, local online news environments, with…
Asda marketing chief Zavalis departs after two years
Asda marketing chief Adam Zavalis, who joined two years ago with a mission to refresh the supermarket’s brand, has quit…
Channel 4 targets TV newbies with AI advertising tool
Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign…
Bountiful Cow jumps aboard Stagecoach media business
Stagecoach, one of the UK’s largest bus and coach operators, has appointed Bountiful Cow as its new strategic media planning…
Four senior hires bolster Havas London creative team
Havas London has hired two new senior creative teams who will, in the words of chairman and UK group chief…