Krispy Kreme jumps aboard Ark for advertising rethink
Krispy Kreme is overhauling its marketing and advertising as the doughnut giant seeks to the navigate the new junk food…
data-driven marketing
From cringe to fandom: social media rules the roost
Social media remains at the heart of most marketing activities, with nearly all (95%) professionals identifying the channel as a…
Ikea aims to let the quality, not the price, do the talking
Mother might be on notice with Ikea but the agency continues to put in a shift, with a new OOH…
NCA hires creatives behind Just Eat and Moonpig ads
New Commercial Arts has expanded its creative team with four new hires following a string of new business wins, including…
Revealed: How marketers can win the generation game
TikTok might be the first platform to be written into most marketing plans but, across the generations, this approach is…
Carlsberg Britvic puts new fizz into Tango for youth blitz
Carlsberg Britvic-owned soft drink brand Tango – which used Orange Man slapping a drinker across the cheeks to build an…
Scottish Widows taps Gen Z creators for pensions push
Lloyds Banking Group pensions division Scottish Widows is aiming to encourage young women to start thinking about their pensions earlier…
Herdify aims to milk Rory Sutherland for scale-up advice
Consumer influence platform Herdify, which counts Who Gives A Crap, the RSPCA and Abel & Cole as partners, is tapping…
IPA launches initiative to help agencies unpick GenAI
The IPA has unveiled a new free platform designed to help agencies navigate the fast-moving and increasingly complex world of…
PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…