Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…
data strategy
Hard up Brits rail against ‘barrage’ of insensitive ads
Brands have been warned they face a major consumer backlash over ads which are insensitive to the cost of living…
Vauxhall chief nets Citroën UK head of marketing role
Citroën UK has appointed former Vauxhall head of marketing and communications Clare White as its new marketing director, succeeding Nicola…
Co-op hands Nelson reprised top customer officer job
The Co-op has finally reinstated the role of chief membership and customer officer – last held by Matt Atkinson over…
Online shopping giant pools media brief into iProspect
European online shopping giant Zalando has consolidated its global media account into Dentsu-owned iProspect, following a competitive pitch. The company says…
Penny finally drops as firms prioritise customer loyalty
Brand owners have at last woken up to the fact that customer retention should be the primary focus over customer…
Female students wake up to the joys of digital careers
The tech industry might still be struggling to attract women but more female students are engaging with digital than ever…
Marketers get in shape to do ‘more with less in 2023’
The next 12 months are set to usher in a new pattern for global advertising investment, with marketers re-evaluating their…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Meta the villain again as consent for ads is ruled illegal
Meta has been hit with its fifth – and potentially most damaging – GDPR ruling, which will force the company…