Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…
data strategy
REaD Group name axed in Sagacity Solutions rebrand
REaD Group, one of the UK’s best known data marketing and insight brands in operation since 1991, has been rebranded…
Brits swerve financial squeeze as spending holds firm
Businesses might be bracing themselves for a challenging 12 months but consumer card spending data from the past year signals that it…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
Where will we be in 2023… with data privacy reform?
Anyone expecting the Government to implement its planned data reforms any time soon could be in for a disappointment as,…
The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…
Marketers’ woes deepen as internal comms fall short
The new year might be approaching but senior marketers are facing the same old issues, with limited budgets and a…
Merkle builds data solution to tackle human trafficking
Human trafficking prevention charity Stop The Traffik has implemented an advanced analytics solution provided by data-driven customer experience management agency…
The year ahead: Driving the adoption of AI applications
The concept of modern-day artificial intelligence might have been around since the 1950s – even earlier, according to some –…