Ocado brings in Tableau for new B2B data insight tool
Ocado has launched a new data insight platform – powered by Tableau – designed to help its suppliers boost their…
data strategy
Amazon takes on InfoSum with ‘clean room’ data plan
Amazon Web Services has overhauled its advertising services and launched a new “clean room” solution designed to allow different companies…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
Govt strikes data deal with South Korea ‘worth £15m’
The Government is ploughing ahead with its data adequacy deals with countries outside the EU, signing what it claims is…
Brits’ reluctance to hand over data hits festive activity
Brand owners’ efforts to get up close and personal with their customers this festive season are being hampered by consumers’…
Capgemini swoops for purpose driven pioneer 23red
Consultancy giant Capgemini has signed a deal to acquire 23red – launched in October 2000 – to boost its sustainability…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
The $460bn question: Can you get AI to work for you?
Companies can generate a collective $460bn (£370bn) in incremental profit by improving data practices, putting trust in advanced AI, and…
Marketers ‘all mouth no trousers’ on consent systems
Marketers talk a good game about the crucial role that consumer preference systems can play in their data-driven strategies, yet…
Black Friday weekend sales forecast to reach £8.71bn
If some consumers are planning to rein in their spending this Black Friday weekend, others are seemingly splashing the cash…