MBAstack opens in New York as MSQ expands US office
MBAstack, the agency which has its roots in the tiny streets of London’s Fitrovia, is moving up to New York’s…
data strategy
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Brands must embrace ‘life-centric’ approach to thrive
Brand owners are being urged to ditch the customer-centric approach in favour of life-centric strategies – which recognise consumers’ paradoxical…
Brits turn to jumpers and sarnies to save up Xmas cash
The UK Government might finally be attempting to fill the £50bn black hole in the country’s finances but consumers are…
New digital platform to tackle illegal adtech consent
Three global digital marketing chiefs – led by a former Unilever legal counsel – have launched a digital data compliance…
Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
Hybrid working a given; now Brits want to be nomads
The desire for more work freedoms continues to rise, with two-thirds of Brits expressing interest in being a digital nomad…
Tech and data firms in demand as new FCA rules loom
Finance firms are increasingly turning to tech and data insight companies in their quest to meet new Financial Conduct Authority Consumer…
CMOs to spend, spend, spend on tech, digital and data
The economy might be tanking, with some financial analysts claiming the UK is already in recession, but more than three-quarters…
Help the aged: TV advertisers alienating the over-55s
Brand owners are so focused on diversity and inclusion in their advertising that they are at risk of completely ignoring…