Under cosh CMOs still fail to sift data wheat from chaff
Marketing chiefs are so bamboozled by the volume of customer data they are collecting – with nearly all using ten…
data strategy
Let the tinkering begin: Data reform bill hit by delay
The shake-up of the UK’s data protection laws has been one of the first victims of Liz Truss’ reign as…
Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
Dixon urges firms to help staff through financial crisis
Salocin Group CEO Nick Dixon has called on the marketing industry to support its staff – “our most valuable assets” –…
HH Global launches tool for green impact of all activity
HH Global, the marketing execution giant which designs and purchases millions of print and point of sale materials for major…
Major rise in consumers retaining direct mail for longer
The cost of living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number…
Academia ‘still not doing enough to push tech roles’
UK universities are still not doing enough to attract students into the digital, data and tech industry, a leading academic…
Adspend up for now but first-party data is key for 2023
Brand owners appear to be stubbornly sticking to the mantra of “keep calm and carry on” despite the threat of…
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
Splendid Unlimited staffs up after three account wins
Experience agency Splendid Unlimited has scooped a trio of account wins which lean on Unlimited’s Human Understanding Lab to drive growth…