Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
data strategy
Salesforce and WhatsApp unite for messaging platform
Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
McKinsey boosts blitz on digital transformation market
McKinsey & Co is ramping up its assault on the data-driven digital transformation market with the double whammy of hiring…
MSQ hails tenth year with 57% revenue rise to £91.3m
International creative and technology agency group MSQ has reported record growth in its latest set of results, with revenue increasing…
Only 2% of charity chiefs use data to inform decisions
UK charities appear to talk a good game when it comes to data strategy, with almost all organisations saying their…
Amazon offers sellers free email marketing programme
Amazon is opening up its customer data to third-party sellers and brands which operate through the site, enabling them to…
Tech, talent and data insight key to riding out recession
Business chiefs are being urged to temper their overly optimistic predictions for budget increases with discipline and precision, prioritising investments…
FWIW Brits now view WFH as too expensive, AFAIK
Working from home has suddenly lost its appeal for UK workers, with the prospect of rocketing energy bills likely to…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…