Major rise in consumers retaining direct mail for longer
The cost of living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number…
data strategy
Academia ‘still not doing enough to push tech roles’
UK universities are still not doing enough to attract students into the digital, data and tech industry, a leading academic…
Adspend up for now but first-party data is key for 2023
Brand owners appear to be stubbornly sticking to the mantra of “keep calm and carry on” despite the threat of…
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
Splendid Unlimited staffs up after three account wins
Experience agency Splendid Unlimited has scooped a trio of account wins which lean on Unlimited’s Human Understanding Lab to drive growth…
ITV joins top brands in tech and data recruitment blitz
ITV is joining forces with leading companies in the North West for a major recruitment drive aimed at building the…
Data reforms are first on the agenda when MPs return
The shake-up of the UK’s data protection laws has been given priority over all other new legislation, with the second…
Asda expands loyalty scheme to combat ‘tough times’
Asda is rolling out its loyalty programme to all stores across the UK and online following a successful trial in…
DWP hunts new digital chief to drive £1.4bn DX budget
The Department for Work & Pensions has launched a recruitment drive for a new digital and data chief, on a…
Grocers must get smarter to fight shopping basket cuts
Every morning the news headlines are enough to make you fold up your paper, switch off your TV or close…