Online shopping continues to fall despite summer of fun
England’s victory in the Women’s Euros and the summer heatwave might be bringing joy around the country but for online…
data strategy
ICO probes Sky Bet as odds lower on sector data abuse
The Information Commissioner’s Office stop-start investigation into the adtech industry has taken a new twist, amid calls for a full-scale…
The rise of WFM ‘putting creativity and CX in jeopardy’
Covid-inspired remote and hybrid working practices might create a better work/life balance and even improve mental health but more than…
Domino’s plans to go large on marketing to lift sales
Domino’s Pizza Group has vowed to boost its marketing spend by 40% in the second half of this year to…
Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…
What’s the real secret behind effective personalisation?
Creating strong personalised content with good cut-through continues to be a challenge for brands. It’s riddled with potential pitfalls, from…
Industry is facing ‘worst ever’ talent crisis, say bosses
Nearly half (48%) of all companies in the advertising and marketing industry believe the sector is facing its “worst-ever crisis”…
ITV gets in early as InfoSum launches new data platform
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
Canada Life UK brings in Aviva ‘lifer’ for top data role
Canada Life UK has recruited Aviva “lifer” Cath Goddard as its head of data, insight and CRM as part of…
M&C lures PHD global data chief for Fluency agency
M&C Saatchi Fluency – the agency which was launched last year with a pledge to end “data snobbery” – has…