KFC relaunches loyalty club with arcade-style rewards
KFC is launching new loyalty programme – the Rewards Arcade – which ditches the transactional, points-based proposition that the fast-food giant…
data strategy
Pernod Ricard and JCDecaux in data management deal
Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”,…
Saga appoints Camelot boss as first chief data officer
Over 50s specialist Saga is continuing to try to shake off its fuddy-duddy image and reinvent itself “superbrand for older…
Data Lab launches Academy to boost industry skills
Data and tech businesses in Scotland are set to benefit from an expansion of the Data Lab programme, the innovation…
Can brands help consumers fend off financial crisis?
New Prime Minister Liz Truss might have pledged to tackle soaring consumer energy bills, spending billions to protect people from…
Under cosh CMOs still fail to sift data wheat from chaff
Marketing chiefs are so bamboozled by the volume of customer data they are collecting – with nearly all using ten…
Let the tinkering begin: Data reform bill hit by delay
The shake-up of the UK’s data protection laws has been one of the first victims of Liz Truss’ reign as…
Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
Dixon urges firms to help staff through financial crisis
Salocin Group CEO Nick Dixon has called on the marketing industry to support its staff – “our most valuable assets” –…
HH Global launches tool for green impact of all activity
HH Global, the marketing execution giant which designs and purchases millions of print and point of sale materials for major…