Amazon offers sellers free email marketing programme
Amazon is opening up its customer data to third-party sellers and brands which operate through the site, enabling them to…
data strategy
Tech, talent and data insight key to riding out recession
Business chiefs are being urged to temper their overly optimistic predictions for budget increases with discipline and precision, prioritising investments…
FWIW Brits now view WFH as too expensive, AFAIK
Working from home has suddenly lost its appeal for UK workers, with the prospect of rocketing energy bills likely to…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
KFC relaunches loyalty club with arcade-style rewards
KFC is launching new loyalty programme – the Rewards Arcade – which ditches the transactional, points-based proposition that the fast-food giant…
Pernod Ricard and JCDecaux in data management deal
Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”,…
Saga appoints Camelot boss as first chief data officer
Over 50s specialist Saga is continuing to try to shake off its fuddy-duddy image and reinvent itself “superbrand for older…
Data Lab launches Academy to boost industry skills
Data and tech businesses in Scotland are set to benefit from an expansion of the Data Lab programme, the innovation…
Can brands help consumers fend off financial crisis?
New Prime Minister Liz Truss might have pledged to tackle soaring consumer energy bills, spending billions to protect people from…