AllSaints hires digital agency for global expansion drive
British fashion retailer AllSaints has appointed digital agency Croud to support its ambitious global growth plans and digital transformation goals,…
data strategy
Ogilvy in top spot as DMA Awards shortlist is revealed
Ogilvy UK has once again emerged as the agency to beat at this year’s DMA Awards, securing 31 finalists on…
Brands crave third-party data to supplement their own
Brand owners might be ramping up their quest to build first-party data-sets but the market for third-party data continues to…
Wunderman Thompson tunes up for music partnerships
Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency…
Clients offered cookie-free insights for local activity
Advertisers are being offered the chance to engage local audiences with highly targeted, cookieless and ID-free digital ad campaigns running…
Turn back time: Brits crave vintage shopping experience
Many who lived through the 1970s and 1980s might still carry the scars but for the younger generation they were…
Can brands fight off media inflation to score in Q4?
As the UK wrestles with soaring retail inflation, marketers and advertisers are facing their own issues, with rocketing media inflation…
Marketers urged to learn from Vodafone to fight slump
UK marketers should follow the example set by the team at Vodafone – as well as those at HSBC, Shell…
Bet365 kicks off major overhaul of CRM operations
Bet365 has ramping up its customer marketing, with the gambling company appointing its first third-party vendor to handle CRM operation by…
School girls need data science education from early on
Schools are being urged to do more to promote careers for women in data science as early as possible in…