Marketers ‘all mouth no trousers’ on consent systems
Marketers talk a good game about the crucial role that consumer preference systems can play in their data-driven strategies, yet…
data strategy
Black Friday weekend sales forecast to reach £8.71bn
If some consumers are planning to rein in their spending this Black Friday weekend, others are seemingly splashing the cash…
Econsultancy Live signs TikTok, B&Q and L&G chiefs
Senior executives from TikTok, B&Q, Financial Times and Legal & General will be among the speakers taking to the stage…
Boots and Sainsbury’s sign up for AI ad pilot from ITV
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
Brits pick top festive spots as John Lewis teases new ad
As John Lewis unveils its teaser for tomorrow’s release of this year’s Christmas ad, it seems it is already facing…
Marketers ‘must drive transformative change in 2023’
Marketers are being forced to rewrite their strategies as they brace themselves for the impact of the recession, audience fragmentation…
Nokia global CMO Stephen Taylor joins PizzaExpress
PizzaExpress, the chain set up in London’s Soho in 1965 which now operates across in 12 international markets including Europe,…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Fired-up marketers bullish they can ride out headwinds
Marketers’ confidence in their ability to boost their companies’ performance appears to be as unshakeable as ever, despite economic threats,…
Oliver HR chief Amina Folarin to be new UK group CEO
Inhousing specialist Oliver has promoted chief people officer Amina Folarin to be UK group CEO, in a move which the…