Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
data strategy
Resilient marketers ‘see silver lining in storm clouds’
The prophets of economic doom might be circling but top marketers are confident that they will still be able to…
Marketers reveal their plans to get more out of less
UK marketing professionals have vowed to be more creative and take greater risks next year as they attempt to squeeze…
The year ahead: Don’t let your marketing cost the Earth
Another year dawns, and, as always, a New Year means new opportunity. Without doubt we’re entering a tricky 12 months…
Ogilvy cleans up at DMAs with ‘Have a Word’ campaign
Ogilvy UK has scooped this year’s DMA grand prix – its first for a decade despite dominating the shortlist for…
The key lessons from 2022: Mail revival beats rivals
Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst…
Mobile gaming specialist strikes deal to join MSQ
International creative and technology agency group MSQ has made its third acquisition in 12 months – backed by private equity…
The key lessons from 2022: Expect the unexpected
As 2022 draws to an end, I think we will all be happy to see the back of it. Three…
Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
Data-driven brand marketing ‘set to be key in 2023’
Marketers looking to survive – and even thrive – in the coming 12 months are being urged not to leave…