British fashion retailer AllSaints has appointed digital agency Croud to support its ambitious global growth plans and digital transformation goals, including a renewed focus on North America.
Working alongside AllSaints’ digital team, Croud has been briefed to help deliver full funnel activation, new customer acquisition, organic search strategy, data transformation and improved efficiency across the UK and Europe. It has also identified North America as a key growth area for the business.
AllSaints is embarking on an ambitious five-year growth plan. This involves a website re-platform to Salesforce Commerce Cloud in August this year, as well as a single customer view project with Croud’s CRM partner and a global expansion partnership with cross-border ecommerce solution Global-e.
Established in 1994, AllSaints claims to operate “within a culture of innovation and design with an independent spirit”, from its East London atelier HQ to the in-house design and construction of its digital and physical stores.
AllSaints global digital director Randa Crebbin said: “At AllSaints, we want to be at the forefront of innovation when it comes to the channels we use.
“It was therefore imperative that our new digital partner agency also had an innovative approach to their suggested channel strategy, driven by the best partners to help fulfil our ambitious digital goals.
“Working closely with our digital team, Croud will be integral in helping further instil a culture of innovation and creativity within our own team.”
Croud commercial director Andy Cooney added: “AllSaints is an iconic British high-end brand that has already seen incredible global expansion with almost 300 stores across 27 countries.
“Our job will be excelling their digital footprint even further making use of all digital channels and leveraging the technology partners AllSaints have brought onboard to enhance the way data is used in activation of media, and driving increased organic search performance.”
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