Ogilvy in top spot as DMA Awards shortlist is revealed

Ogilvy UK has once again emerged as the agency to beat at this year’s DMA Awards, securing 31 finalists on the shortlist, which features 153 entries from 50 different agencies across the 36 categories.

Ogilvy has been a regular among the leading finalists over the past decade, although has not won the grand prix since 2012; the agency with the highest number of nominations rarely comes out on top on the night.

In second place in this year’s shortlist is Digitas UK, with 13 finalists, followed by Rapp and Oliver in joint third place with 12.

Meanwhile, Unilever leads the brand shortlist, with 14 finalists, followed by the Mayor of London (8), with Formula One and Relate (both on 6) and EE, Queer Britain, WW (WeightWatchers) and Samsung (all on 5).

Last year’s grand prix was scooped by EA and The Kiyan Prince Foundation, for the campaign Long Live the Prince, by Engine Creative.

Meanwhile, Rapp emerged as the winning agency, scooping six golds in one of its best performances for more than a decade and walking off with top prizes for Laithwaites, PayPal and Virgin Media campaigns.

This year, once again over 300 senior marketers from agencies, brands and specialists helped to judge this year’s Awards over the four days of judging that went into creating the shortlist.

DMA managing director Rachel Aldighieri claimed: “The DMA Awards recognise the most inspiring and effective campaigns that always have the customer at its heart. It showcases the remarkable work achieved by talented individuals and teams across the creative industries.

“Each campaign shortlisted this year demonstrated how their work drives meaningful change, exemplifying what a successful campaign should be – creative and strategic while delivering remarkable results.”

The full DMA Awards 2022 shortlist is available on the awards website>

The awards will be unveiled on December 6, returning to Old Billingsgate for the first time since 2019. Tickets start at £410+VAT for DMA members.