Dixon urges firms to help staff through financial crisis

Salocin Group CEO Nick Dixon has called on the marketing industry to support its staff – “our most valuable assets” – through the cost of living crisis, after introducing a package of measures to help Edit employees tackle the financial squeeze.

The move, which comes as Ofgem has raised the energy price cap by 80% to £3,549 a year and inflation has hit 10.1%, has seen the agency introduce a £1,000 bonus, payable in September, to help staff with soaring bills. Employees at sister shop Join the Dots are also included in the scheme.

Meanwhile, staff can use their £300 annual health benefit towards paying other bills instead. In addition, the agency has set up a trial for a half-day Friday, and will continue with flexible working from home to reduce travel costs.

Dixon, who is also Edit chief executive, said: “I would stress to my fellow business colleagues that now more than ever, is the time to support our employees.

“Our most valuable assets are our people. The team at Edit are a great bunch and I am delighted that we are in the fortunate position that we can support them with these different initiatives, a lot of credit for this goes to our people director Stacey Day.

“Equally impressive was the positive response from our private equity investor NVM. They were very supportive to the suggestions that we put forward which shows a great long term commitment to our business.”

Earlier this year Edit achieved B Corp certification, after completing a screening process to ensure it meets the highest standards of social and environmental performance, accountability, and transparency.

Across the UK, only just over 600 businesses have achieved the certification to date, which includes a commitment to balance priorities away from pure profit making to a more equitable approach to doing business.

At the time, Dixon said: “This was a vast undertaking, and the team should really be proud that their work and dedication have resulted in such a coveted certification. That the company culture and ethical stance aligns so well with B Corp ideals is truly a testament to years of purposeful effort to make a difference for people and planet.”