Edit joins the ‘green giants’ with B Corp certification

dixon_2Edit, the data-driven marketing agency which was recently acquired by The Salocin Group, has achieved B Corp certification, after completing a screening process to ensure it meets the highest standards of social and environmental performance, accountability, and transparency.

The move sees the agency join the likes of Ben & Jerry’s, Danone, Burt’s Bees and Patagonia, with only a select few marketing agencies and consultancies achieving the certification, including the firm’s previous owner Kin + Carta.

Across the UK, only just over 600 businesses have achieved the certification to date.

Edit joint managing director Rob McGowan commented: “B Corp status is a huge achievement as certification involves examination and refinement of a huge number of business processes and procedures. Ultimately, it meant undertaking a re-evaluation of what a business should stand for and make a clear strategic decision to balance priorities away from pure profit making to a more equitable approach to doing business.”

Salocin Group executive chairman Nick Dixon added: “This was a vast undertaking, and the team should really be proud that their work and dedication have resulted in such a coveted certification. That the company culture and ethical stance aligns so well with B Corp ideals is truly a testament to years of purposeful effort to make a difference for people and planet.”

Edit recently appointed former Wood for Trees and Lateral Group chief J Cromack as executive director of innovation, partnerships and privacy, as well as a seat on the group board.

His appointment followed the recruitment of former Proximity and Ogilvy chief Mike Dodds as an advisory board director to The Salocin Group.

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