Wakey, wakey: Data breaches cost UK firms £4bn a year
Data breaches may now be so common that they are in danger of being dismissed but a new study should…
data strategy
Co-op brings in MullenLowe to overhaul digital strategy
The Co-operative is overhauling its customer marketing strategy to drive growth across the entire group and has appointed MullenLowe Group…
Crisis? What crisis? Marketers bullish on revenue rise
The prophets of doom may be circling, with the triple whammy of soaring prices, rising interest rates and rocketing inflation,…
Brits shun companies that don’t offer flexible working
The pandemic-inspired quest for a decent work life balance is piling the pressure on businesses, with the majority of bosses struggling…
Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…
Online shopping continues to fall despite summer of fun
England’s victory in the Women’s Euros and the summer heatwave might be bringing joy around the country but for online…
ICO probes Sky Bet as odds lower on sector data abuse
The Information Commissioner’s Office stop-start investigation into the adtech industry has taken a new twist, amid calls for a full-scale…
The rise of WFM ‘putting creativity and CX in jeopardy’
Covid-inspired remote and hybrid working practices might create a better work/life balance and even improve mental health but more than…
Domino’s plans to go large on marketing to lift sales
Domino’s Pizza Group has vowed to boost its marketing spend by 40% in the second half of this year to…
Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…