MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…
data strategy
ICO calls for overhaul of ministers using WhatsApp
The Information Commissioner’s Office is demanding an official review into the systemic threats Government ministers and officials are risking by…
Ex-HMRC and NHS chief nets top data job in Whitehall
The Government might be in turmoil but there is now stability in the Cabinet Office at least with the appointment…
Firms fall in love with data but fail to get under its skin
Data-driven marketing may now have been embraced by nearly every UK business but the vast majority are still failing to…
M&S shoppers plan summer joy despite grim finances
Marks & Spencer shoppers have vowed to make the most of this summer despite the cost-of-living crisis, with more than…
Axe data fines for charities, too, say agency chiefs
The Information Commissioner’s Office decision to rein in fines for public sector bodies should also be extended the charity sector,…
Is now the time to bring back prospect data pools?
Rewind to the mid-Noughties and while most of us were obsessing over flip phones and reality TV, anyone who was…
Major UK retailers hail data-driven approach to ESG
Leading retailers Robert Dyas and DFS have hailed their data-led approach to achieving their environmental, social and governance (ESG) goals,…
‘Repeat offender’ Google hit by mass GDPR complaint
Google is using deceptive design, unclear language and misleading choices when consumers sign up to a Google account to encourage…
Consumers demand online firms are more like Amazon
Online retailers are being urged to give shoppers the same levels of service that Amazon Prime offers, including rapid deliveries…