What’s the real secret behind effective personalisation?
Creating strong personalised content with good cut-through continues to be a challenge for brands. It’s riddled with potential pitfalls, from…
data strategy
Industry is facing ‘worst ever’ talent crisis, say bosses
Nearly half (48%) of all companies in the advertising and marketing industry believe the sector is facing its “worst-ever crisis”…
ITV gets in early as InfoSum launches new data platform
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
Canada Life UK brings in Aviva ‘lifer’ for top data role
Canada Life UK has recruited Aviva “lifer” Cath Goddard as its head of data, insight and CRM as part of…
M&C lures PHD global data chief for Fluency agency
M&C Saatchi Fluency – the agency which was launched last year with a pledge to end “data snobbery” – has…
Asos boosts data academy to develop XXXL insights
Online fashion retailer Asos is aiming to further develop super-sized data skills across its business with the expansion of its…
MetroBank chief nets top marketing job at Very Group
Online shopping giant The Very Group has recruited MetroBank director of brands and marketing Jessica Myers to lead its 200-strong…
Marketing firms among the most tight fisted on pay
The UK advertising and marketing industry’s efforts to attract the finest minds appears at odds with the pay policy of…
Kin + Carta Americas boss takes over as Schwan retires
Kin + Carta, the print giant turned digital transformation consultancy, has promoted its Americas boss Kelly Manthey to group chief…
Firms ‘face higher costs, not savings, under data laws’
Data protection experts and privacy groups have blasted Government claims that the UK’s proposed data laws will benefit businesses, insisting…