Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
data strategy
‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Unlimited and Pablo triumph again in £22m Govt win
The Unlimited and Pablo consortium, which last month’s landed the Government’s HMRC account, has struck gold again by scooping the…
UK shoppers increasingly fearful of online data abuse
Consumer concerns over online personal data collection and security appear to be rising faster than the cost of living, with…
Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Rapp boosts top strategy team as Parkes moves on up
Omnicom agency giant Rapp UK has bolstered its strategy team with the two key appointments as Caroline Parkes moves up…
Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
Menopausal women ‘need more support from brands’
Brands are failing to represent and respond to expectations from women transitioning through the menopause or perimenopause in the UK,…
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…