IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
data strategy
Currys omnichannel strategy builds SCV powerhouse
Currys is hailing the implementation of Salesforce’s CRM technology solutions to support its omnichannel transformation, claiming it now has a…
Helly Hansen appoints Iris to spearhead CRM strategy
Iris has scooped its second new business win in a week after being appointed as the lead CRM agency for…
VCCP snaps up Table19 to boost customer engagement
VCCP has struck a deal to bring independent customer engagement agency Table19 into its network, in a move which the…
Firms axe remote working in favour of the hybrid model
Remote working is no longer viewed as the ‘holy grail’ by employers, with hybrid working – a mix of working…
Brands still failing on inclusion and authenticity in ads
British women from ethnic minority backgrounds still feel their ethnic group is portrayed negatively in advertising, with over a third…
Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Unlimited and Pablo triumph again in £22m Govt win
The Unlimited and Pablo consortium, which last month’s landed the Government’s HMRC account, has struck gold again by scooping the…
UK shoppers increasingly fearful of online data abuse
Consumer concerns over online personal data collection and security appear to be rising faster than the cost of living, with…