Abrdn awards performance marketing task to Starcom
Investment firm Abrdn – formerly known as Standard Life Aberdeen – has handed its UK and EMEA performance marketing brief…
data strategy
Cannes 2022: Is this year more relevant than ever?
The Cannes International Festival of Creativity. It seems the very thought of it can spark joy and anger in equal…
Charities more advanced at digital than private sector
Charities might have been slow to embrace digital channels but they are now outpacing the private sector when it comes…
Data science roles now the highest paid in tech industry
Data science professionals now command the highest salaries of any tech roles in the UK, with a 29% increase in…
Marketers still won’t go to ethics, despite potential hit
Customer satisfaction is now seen by marketers as their number one priority but they are only willing to go so…
Real-time data analytics ‘fire up sales and slash costs’
UK businesses are being urged to adopt real-time data analytics, with a new study revealing not only does the technology…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Death of the high street? Not a ghost of a chance…
Predictions that Covid would permanently turn British high streets into ghost towns have been blown out of the water, with…
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…