Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
data strategy
Three-fifths of marketers planning to quit job this year
Marketers’ quest for the perfect job – combining top salary, career progression, work-life balance and the now all-important brand purpose…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Cyance relaunches B2B platform in drive for FIT firms
B2B specialist Cyance is relaunching its platform in a move which it claims will give business sales and marketing teams…
Junior marketers the key driving force of CX innovation
Senior marketers might claim to have all the big ideas but it is their junior counterparts who are playing a…
Outra recruits data chiefs to bolster leadership team
Data analytics consultancy Outra has made a double senior appointment, bringing in former Legal & General chief Peter Jackson and…
Cheil rolls out Samsung growth model to global clients
Cheil Worldwide is pooling the resources of its global network of agencies for a new proposition which has been used…
Whistleblower claims trigger GDPR probes into Apple
An Apple whistleblower, who was sacked for leaking confidential information after raising privacy concerns as well as claims of sexism…
Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
Firms still struggle to get actionable insights from data
Marketers might be ploughing ever more spend into digital channels but the vast majority have little confidence in the data…