Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
data strategy
IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
Future double acquisition boosts insight and gaming
Publishing group Future, the company behind Homes & Gardens, Country Life, Marie Claire, Total Guitar and Four Four Two, is…
Young driving growing acceptance of the data exchange
The youth of today are driving a major change in how the UK as a whole feels about companies handling…
Mobile retargeting ‘ten times more likely to clinch sale’
Online retargeting might be the bane of consumers’ lives, with concerns that firms are following them around the Internet, but…
Half of all customers ditch websites after first page
It has long been argued you have just seven seconds to make an impression but it would seem that, in…
Edwards brands ‘bonfire of data rights’ claims ‘bullshit’
Information Commissioner John Edwards has rejected concerns that the UK’s data protection reforms will see consumers’ privacy rights abandoned in…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…