Mobile retargeting ‘ten times more likely to clinch sale’
Online retargeting might be the bane of consumers’ lives, with concerns that firms are following them around the Internet, but…
data strategy
Half of all customers ditch websites after first page
It has long been argued you have just seven seconds to make an impression but it would seem that, in…
Edwards brands ‘bonfire of data rights’ claims ‘bullshit’
Information Commissioner John Edwards has rejected concerns that the UK’s data protection reforms will see consumers’ privacy rights abandoned in…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Direct mail industry group backs new Jicmail data tool
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has welcomed the launch of…
UK industry joins marketing job scheme for Ukrainians
The UK advertising and marketing industry is offering an lifeline for Ukrainian professionals by joining a European-wide scheme which gives…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
Data strategies to drive post-Covid growth for business
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…