Data strategies to drive post-Covid growth for business
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…
data strategy
Customers will share data but don’t rest on your laurels
Consumers around the world are finally coming to terms with the fact that the exchange of personal data is essential…
Degree in economics, finance and data science launches
The rise of data science is continuing to influence all areas of business and education, with the launch of a…
Marketing under fire as bookies are hit by £12m fines
The UK Gambling Commission has issued a stark warning to betting companies to tighten up their direct marketing operations or face…
Young the biggest victims as ID fraud hits 5.7 million
Nearly one in ten smartphone users in the UK, as many as 5.7 million people, have fallen victim to identity…
Good data practice ‘beats off rivals and boosts sales’
A new analysis has confirmed what data professionals have been banging on about for years; good data practice is not…
ITV unveils ‘game changing’ streaming service ITVX
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…
Very Group overhauls online shopping to spruce up CX
The Very Group is aiming to boost its customer experience strategy with a new ecommerce platform, in a move which…
Next 15 swoops on Engine UK with £77.5m acquisition
Next 15 Communications Group, the consultancy behind Elvis and Planning Inc, has swooped on Engine UK to complement its data-driven…
Age-old issues hit new surge of digital transformation
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…