Dixon brings in Cromack for top Edit and Salocin role
Salocin Group boss Nick Dixon is continuing to finger through his contacts book with the appointment of former Wood for…
data strategy
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Boots signs ‘clean room’ data partnership with InfoSum
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has deals with Omnicom, Experian, REaD Group…
Remote working fuels digital transformation and growth
While Covid cuts hit some UK firms‘ digital transformation programmes many more have used the disruption brought about by enforced…
M&C Saatchi launches digital innovation consultancy
M&C Saatchi is launching a digital business innovation consultancy as part of its drive to invest in data, digital and…
CMOs feel under pressure and ill-equipped for recovery
With most British firms now on the road to recovery from the coronavirus – until the next variant strikes –…
Harvey Nicks looks to loyalty to bring back customers
Harvey Nichols is aiming to bring back its upmarket customer base with a major overhaul of its loyalty scheme in…
Salocin spins off Edit unit for Join the Dots media shop
The Salocin Group is launching a standalone media agency by spinning off a team from its first acquisition, Edit, as…
Marketers ‘kid themselves’ that they have data cracked
Marketers talk a good game when it comes to their data strategies but it seems most are simply kidding themselves…
Brands warned that they can’t rely on loyalty any more
The concept of customer loyalty is in danger of being consigned to the marketing graveyard, with the Covid pandemic triggering…