Brands risk pushing shoppers into the arms of Amazon
Brands risk becoming a stepping stone to Amazon and competitors, with many abandoning their online baskets at the last moment…
data strategy
Never mind great resignation, customer exodus is worse
Business chiefs might be ramping up their staff retention policies to tackle the “great resignation” but a new threat has…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
VCCP+ taps into ‘thriving multiverse’ of 2.7bn gamers
VCCP Group is making a major play for the gaming market with the launch of a new global proposition VCCP+,…
Unlimited unleashes AI-driven insights platform, Luca
Unlimited, the group behind TMW and Nelson Bostock, is launching an AI-driven human insights platform that it is claimed can…
Brussels vows to open up €270bn ‘unused data market’
The European Commission is tackling the might of US tech giants head-on with new rules which it claims will ensure…
Havas Group bolsters CX with acquisition of UK agency
Havas Group is boosting its Havas CX network with the acquisition of independent digital experience agency Inviqa, as part of plans…
Edit joins the ‘green giants’ with B Corp certification
Edit, the data-driven marketing agency which was recently acquired by The Salocin Group, has achieved B Corp certification, after completing…
HMRC triples spend on data roles to more than £12m
The UK taxman is increasingly turning to data science techniques to run its operations with the latest official figures revealing…
‘Double busy’ data scientists fear work is going to waste
Data professionals believe their work is far more important since the pandemic struck and are even able to get more…