Big data to get even bigger with surge to over $273bn
The huge growth in the digital transformation market, combined with increasing adoption of cloud technology is proving a boon for…
data strategy
Gizza job: Marketers are in demand as vacancies soar
Vacancies for marketing professionals continued at record levels throughout 2021 as the UK recovered from the pandemic, with jobs up…
Cabinet Office hunts digital & data chief for £190k role
The Cabinet Office has kicked off the hunt for a new chief digital officer for the UK Government, the most…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
Cheques worth trillions mailed in compensation gaffe
As mailing cock-ups go they don’t get much bigger than energy firm Northern Powergrid, which has been forced to apologise…
IAB urges brands to ‘ditch the clickheads’ in new spot
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…
Global brands ‘must stop using illegal pop-ups or else’
The bosses of eight of the world’s biggest online advertisers – the CEOs of Procter & Gamble, Unilever, Ford, GM,…
Dixon brings in Cromack for top Edit and Salocin role
Salocin Group boss Nick Dixon is continuing to finger through his contacts book with the appointment of former Wood for…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Boots signs ‘clean room’ data partnership with InfoSum
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has deals with Omnicom, Experian, REaD Group…