Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
data strategy
Wunderman Thompson reveals 100 forecasts for 2022
When it comes to industry predictions for the year ahead, most marketing experts might stretch to half-a-dozen at a pinch…
Most fear rivals are way ahead on data and analytics
UK bosses may claim data and analytics are vital to business growth yet most still do not have the processes, strategy or…
McDonald’s begins roll out of global loyalty programme
Just months after pooling its operations into a new customer experience unit to put data insight at the heart of…
Reach banks on first party data with adtech overhaul
Reach, the media giant behind the Mirror, the Express, the Star, and a raft of regional press, is ramping up…
S4 Capital bolsters data operation with new acquisition
Sir Martin Sorrell’s S4 Capital is beefing up its data capabilities with the acquisition of consultancy 4 Mile Analytics, which…
Delivery Hero set to open app to third-party advertisers
Delivery Hero, the German multinational online food-delivery service which operates in over 50 countries including in Europe, Asia, Latin America…
Firms rocked by barrage of ‘weaponised’ data requests
Fears that GDPR would trigger a mass bombardment of data subject access requests (DSARs) appear to have been realised, with…
Get to grips with data hygiene if you want to clean up
The Government’s recent data protection consultation is designed to ensure the principles outlined in GDPR are clearer. As the report…
Never mind Plan B, brands need a plan C for Covid
How different does January 2022 look to January 2021? Swap Omicron with Delta and there are undeniable commonalities – albeit…