Data science boom to push platform market to $163bn
The wholesale adoption of data science techniques is set to trigger exponential growth in the value of the global data…
data strategy
Pandemic pushes data flaws to top of business agenda
With most businesses still experiencing the disruption to their operations and supply chains due to the pandemic, over half (52%)…
Rapp triumphs at DMA Awards with biggest gold haul
Omnicom’s UK data-driven marketing agency Rapp has emerged as the big winner from the first round of this year’s DMA…
Inhouse marketers no closer to knowing their customers
The inhousing movement is forcing marketers to spend more time preparing and segmenting data than anything else, but most are…
Data scientists set to bag £100,000 as demand soars
The Covid inspired scramble to recruit talent in the data industry is likely to see salaries for data scientists hit…
Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…
Pets at Home data strategy barking up the right tree
Pets at Home has once again hailed its data-driven marketing strategy for yet another sales surge, with the company predicting…
Govt urged to put brakes on radical data reform plans
Both charity and public sector organisations have urged the Government to be more cautious about its plans to reform UK…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…