Inhouse marketers no closer to knowing their customers
The inhousing movement is forcing marketers to spend more time preparing and segmenting data than anything else, but most are…
data strategy
Data scientists set to bag £100,000 as demand soars
The Covid inspired scramble to recruit talent in the data industry is likely to see salaries for data scientists hit…
Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…
Pets at Home data strategy barking up the right tree
Pets at Home has once again hailed its data-driven marketing strategy for yet another sales surge, with the company predicting…
Govt urged to put brakes on radical data reform plans
Both charity and public sector organisations have urged the Government to be more cautious about its plans to reform UK…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…
Tech giants dominate list of most inspirational brands
Tech brands might not be best loved by privacy groups and regulators alike but Google, Apple, Samsung, and Amazon –…
ICO says it has ‘limited resources’ to enforce kids code
The Information Commissioner’s Office is risking a new backlash from privacy groups by claiming it only has “limited resources” to…
Inhousing set to rise but brands admit they need help
The march to take media capabilities inhouse looks set to turn into a stampede, with nearly half of all marketing…