Mind the gap: Marketers expose the great data divide
Data might be the lifeblood of marketing but it is facing major trust issues across the board, with more than…
data strategy
CDOs, zero-party data and data science drive recovery
Insights-driven firms will emerge leaner, fitter and stronger from the Covid pandemic and far more likely to outperform their competitors…
Marketers fear 25% revenue loss from cookie demise
Google may have delayed the withdrawal of third-party cookies until 2023 but the move is still set to have a…
Facial recognition tech slapped down in privacy rulings
The future of facial recognition technology is in the balance following a new data protection clampdown against one of the…
BT takes on agencies with digital ad platform for SMEs
BT is launching a digital advertising platform designed to make it easier for small businesses to run their own digital…
KFC owner Yum! launches data skills academy in the UK
KFC, Pizza Hut and Taco Bell owner Yum! Brands is launching an in-house data academy in the UK as part…
Apple opt-in tracker blows $10bn hole in rivals’ pockets
Facebook, Twitter, YouTube and Snapchat are estimated to have lost lost nearly $10bn (£7.3bn) in advertising revenue since the release…
Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…
Data issues ‘stifling efforts to improve personalisation’
Personalisation might be viewed as the holy grail of marketing – perfectly fitting the right time, right place, right audience…
Pandemic boosts martech sector threefold to $344.8bn
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…