Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
data strategy
Scale-up investments stifled by lack of marketing skills
The UK skills crisis might have hit forecourts, care homes, supermarket shelves and even McDonald’s milkshakes but it seems marketing…
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
Deaf, dumb and blind brands pooh-pooh CX feedback
Outstanding customer experience (CX) might well be one of the key drivers of purchasing decisions and long-term brand loyalty but…
Man Utd raids N Brown to sign first data science chief
Manchester United has raided online shopping giant N Brown Group for its latest signing, bringing in Dominic Jordan as the…
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Former Kantar Euro chief joins MSQ’s expansion drive
Agency group MSQ is continuing its seemingly relentless pursuit of growth by recruiting former Kantar European CEO of consulting Bart…
Footballers cry foul over ‘abuse’ of performance data
Hundreds of professional footballers are threatening to sue major betting, entertainment and data collection firms over what they claim is…