Most firms clueless or unprepared for demise of cookies
British businesses’ failure to understand UK data protection laws is set to come back to bite them on the derriere, with…
data strategy
Come all ye faithful: Retailers missing a trick on loyalty
With Black Friday just over a week away, it seems UK retailers are only looking as far as the end…
Amazon ‘to rescue high street’ with mass store openings
The British high street could have an unusual saviour in the form of online giant Amazon UK, which is bolstering…
Asda picks Eagle Eye – and Tesco skills – for loyalty trial
Asda has turned to the company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason to…
MSQ revenue boost ‘much more than a Covid bounce’
International marketing group MSQ is on track to deliver its most successful year to date after reporting 35% year-on-year revenue…
Turing birthplace emerges as top tech start-up capital
Manchester, birth place of Alan Turing, Emmeline Pankhurst, Ernest Rutherford and the “Madchester” dance club scene, of course, has now…
Supreme Court rejects £3bn data claim against Google
The Supreme Court appears to have put the kibosh on a raft of compensation claims in the UK over abuse…
Mind the gap: Marketers expose the great data divide
Data might be the lifeblood of marketing but it is facing major trust issues across the board, with more than…
CDOs, zero-party data and data science drive recovery
Insights-driven firms will emerge leaner, fitter and stronger from the Covid pandemic and far more likely to outperform their competitors…
Marketers fear 25% revenue loss from cookie demise
Google may have delayed the withdrawal of third-party cookies until 2023 but the move is still set to have a…