Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
data strategy
Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
Oh ‘eck it’s the wrong tech: Brands admit CX failings
New tech may be seen as the panacea for all customer experience ills but the stampede to combat the effects…
‘Turn on, tune in, and win’: SMEs urged to run radio ads
Small and medium sized businesses are being urged to tap into the power of radio advertising with the launch of…
Half of students eye data jobs but still need reeling in
The UK must do more to dispel the myths about the qualifications and skills required for a career in the…
UK technology industry raises £13.5bn in VC funds in H1
Covid-19 may have left thousands of businesses struggling but the UK’s tech sector has seen off the pandemic in style,…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
US giant behind QuickBooks buys Mailchimp for $12bn
Mailchimp, the digital marketing company which specialises in hosting email campaigns, has been sold off to US financial software giant…
Amazon Prime members get free Deliveroo deliveries
Amazon is aiming to further tighten its grip on the online market by giving Prime subscribers a year’s free Deliveroo…